to Sell
Selecting an
Agent & Price

to Sell
an Offer
& Appraisal


Deciding to Sell


So you have decided to sell your property.  Before you do anything else, it is a good idea to clarify your motivations and structure up a basic time frame for your selling process.

Why Are You Selling?

Why do you want to sell your property?  Do you need to find a larger property? Are you planning on moving to another neighborhood, school district, city or state?  Being clear about your reasons for selling will make it easier for us to help you determine the best options for your specified lifestyle, financial and real estate goals and objectives.

When Should You Sell?

It’s best if you immediately establish a time frame for selling.  If you need a quick sell, we can speed the process along by giving you a market analysis and plan of action to help you achieve your goals.  If there is no need for an immediate sale, we can help you thoroughly review the current market and decide on the most favorable time for you to sell.

What Is The Real Estate Market Like?

When you choose to work with us, our knowledge, expertise and negotiating skills will be immediately put to work for you so that you arrive at the best terms and market price.  We will maintain constant contact and keep you up-to-date on what is happening in the market, and on the pricing, terms and conditions, and financing of competing properties.  When you work with us, you will know exactly when to sell your property and how to price it for maximum gain.

We Can Help You Optimize Your Finances

Deciding to sell your property requires serious consideration of your financial situation along with future possibilities. With our help, you will be able to plan effective tax savings and estate planning strategies and assess the cumulative impact of potential proceeds your sale.

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Selecting a Real Estate Agent


Why You Should Choose Us: 

Though you may decide to sell your property on your own, there are excellent reasons why you should allow us to assist you on this very important undertaking.  We can help you maximize your financial gain, for one.  We have developed contacts in many national and international organizations, as well as through our clients. You can rely on us to employ the most effective advertising and marketing strategies for your property.  You can also count on us to guide you through the very complicated contracts involved, from your very first agreement to the last documents.

View a video to see how differently Margo markets your property.

What To Look For In An Agent.

When looking for a listing agent, there are several things to look for:

  1. Education. Most important when choosing a real estate professional is their education and understanding of all things real estate.  We have advanced training and education, allowing us to be among the top in the world with many prestigious professional designations.
  2. Expertise and Experience. Be sure you select a full-time agent who is familiar with the area and type of property you want to sell.  What about marketing and advertising strategies?  Is your agent tech-savvy?  How many properties that are similar to yours have they sold in the past?
  3. Commitment and Availability. Are you assured of prompt and decisive action during the course of selling your property with the agent you’ve selected?  Does they keep in touch with you regularly?  Can theyeasily be contacted in case of emergencies and even for simple questions?  Are they available on the weekends or in the evenings when buyers are out looking?
  4. Rapport. Does your agent like to take the time and listen to your needs?  Can they understand your situation and are they genuinely concerned about the final outcome?  You can count on us to be your guide and partner throughout this difficult process. In the final analysis, it’s all about the chemistry you have with your agent.

What Is Your Home of Property Worth?

Without the assistance of a professional agent, most sellers tend to overestimate the value of their property. You can speed the sale of your home of property if you avoid this pitfall by consulting with us.

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Preparing to Sell

You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.

What You Can Do To Prepare.

The following are a couple of factors to keep in mind when listing your property for sale:

  1. Creating Curb Appeal. First impressions are critical in real estate. Keeping the outside of your home and landscaping tidy and pristine, assuring that your home is well-painted, has a tidy driveway with a clean, welcoming entryway will create an immediate positive impact on potential buyers.
  2. Making Property Repairs. Start Making Obvious Repairs Today – Even if you don’t plan to sell for months or even a year from now, repairs cost money and take time. Besides, fixing things now will allow you to enjoy your results before it’s time for you to move out.
  3. Improvements That Add Value To Your Home. The biggest return you’ll realize on improvements when you sell continues to be the kitchen, and master bedroom. If you’re making improvements just before selling, painting and decorating rooms using neutral colors will appeal to the greatest number of potential buyers.
  4. Downsize Now. Begin reducing clutter both inside and outside your home as soon as you know you want to sell your property. Closets that aren’t overflowing with clothes give a spacious, open feeling, as does removing extraneous pieces of furniture from cramped rooms. Also, make sure your yard is easy to maneuver and remove any old or rusty yard furniture.
  5. Staging and Cleanliness. Keep your property uncluttered, nice-smelling and well-lit in all areas. Pay attention to the little details, like putting away kitty litter, placing a vase of fresh flowers on tables and near the entryways, and having your carpets cleaned.  We will scan your property before it is listed for sale to help give you ideas as to how you can improve the way your property stages.
  6. Disclosures and Inspections. We are very familiar with the laws as it pertains to disclosures. We are ready to help you develop a disclosure statement that is both beneficial to you and to the buyer. We can also suggest home improvements you can make before listing your home (such as pest and termite inspections).
  7. Showing Your Property to Potential Buyers. This is a job that we take care of for you. Buyers often feel more comfortable discussing your property with us. You can rest assured that we know what information will best represent your interests.

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Accepting an Offer

Negotiating for Your Best Return.

Fairly negotiating contractual terms is an ethical responsibility that we take very seriously.  You can rely on us to obtain a win-win agreement that is beneficial to both you and the buyer.  Should you have multiple offers, we can help you judge the one that is most suitable to you. As your real estate agents, we will assure a thorough and objective assessment of every offer and help you make the best choice.

Creating a Binding Contract.

Though the laws vary from state to state, a legal and binding contract or agreement requires an initial deposit to be held in escrow pending the fulfillment of any conditions or contingencies stated within the agreement. We will help you attend to any and all details so you don’t have to.

Keep these tips in mind to help streamline the process:

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Escrow, Inspection and Appraisals

Most buyers will have you property inspected by one or more licensed property inspectors within the timeframe stated in the purchase contract. If your agreement is conditional on financing, then a licensed appraiser will determine the value for the lending institution.


Contingencies are conditions that must be met before your agreement becomes legally binding.  For example, your buyer might have included a contingency for a satisfactory home inspection report. They might also have stated a contingency for securing financing or the sale of another property.

Before completing the purchase of your property, a buyer is responsible for going over every aspect of your property, as provided for by the purchase agreement and any addendums that may have been included.  These include:


The buyer may want to determine the condition of your property through a wide range of inspections, such as termite/pest, roof, property boundary survey, chimney/fireplace, septic, pool/spa, mold, HVAC, lead based paint, etc.

Depending on the results of these inspections, each milestone will either be checked off and the contingencies removed, or after reviewing the reports, the buyer may request a renegotiation of the terms (often the price).

How would you respond to a buyer should they demand a renegotiation? This is where we can make a real difference in the outcome of your transaction.  We have dealt with many property sales in the past and can guarantee our total commitment to you.

Lender’s Loan Preapproval.

We will show your property only to buyers who have a lender's pre-approval.  You should expect an appraiser from the lender to review your property and verify the sales price.

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Closing Escrow

Walk-Through Final Inspection.

Thought this is more of a formality, the walk through inspection takes place on the day before, or the day of closing.  The buyer will visit the property and verify that everything is the same as when they last viewed the property, and that there are no items left behind that should have been removed.

Cancel Home Services and Utilities.

We will provide a list of useful numbers for the termination of home services and utilities during the last week before closing occurs.

Let Us Help You Be Prepared for the Unexpected.

We are ready to assist you should an unforeseen glitch pop up, even at this last stage. If something at the property breaks down or the buyers' loan does not pull through on time, there is no need to worry. We have encountered these problems before so we know how to handle them efficiently and in a stress-free manner.

Closing The Sale.

The escrow company will furnish you and the buyer with a closing statement, summarizing all the details of the financial transaction. Your buyer(s) will okay this statement which you will sign as well to certify its accuracy.  If you are expecting funds, you can either have them wired electronically to your bank account or have a check ready for you at the closing.  You should arrange to have the property keys and all other important information for the new owner at this time.

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